Why multiply your titles?
Expanding on our previous article about the benefits of publishing multiple titles, we can delve deeper into the advantages this strategy offers to authors, especially in the context of self-publishing and digital platforms like Kindle Direct Publishing (KDP).
Enhanced Visibility and Discoverability
One of the foremost reasons for having multiple titles is the increased visibility in a crowded market. Each new book acts as a gateway for readers to discover an author’s other works. This is particularly vital in the digital age, where algorithms favour authors with more content. More titles mean more opportunities to appear in search results, recommendations, and also in ‘customers who bought this also bought’ sections.
Building a Loyal Readership
Having several books allows authors to establish a more solid relationship with their readers. When readers enjoy a book, they often look for other titles by the same author. A single book might make a good impression, but multiple books create a bond of trust and familiarity. This bond not only boosts sales but also fosters a community of loyal fans who are likely to recommend the books to others.
Opportunities for Cross-Promotion
Authors with multiple titles can leverage cross-promotion. For instance, they can offer the first book in a series at a discounted rate or for free to entice readers to purchase subsequent books. This strategy can significantly boost the sales of newer or less popular titles.
Establishing Credibility and Authority
A portfolio of several books can establish an author as a credible and authoritative figure in their genre. This is particularly crucial for non-fiction authors, where expertise is a key selling point. Fiction authors, too, benefit from this as it shows commitment and proficiency in their craft.
Financial Stability and Long-Term Income
Each book is a potential stream of income. Diversifying with multiple titles can lead to more stable and sustained earnings. While some titles may perform exceptionally well, others provide a steady trickle of sales that add up over time. This can be particularly reassuring in the inherently uncertain field of book publishing.
Catering to Varied Interests
For authors who write in multiple genres or explore different themes, having a range of titles allows them to cater to a diverse audience. This not only expands their reader base but also keeps their writing fresh and appealing to a wider audience.
Leveraging Serialised Content
As highlighted, the trend towards serialised content consumption is evident. Readers enjoy immersing themselves in a well-developed universe or following characters across multiple adventures. Series or multiple related titles keep readers engaged over a longer period, leading to sustained interest and sales.
In summary, multiplying titles is not just about increasing the number of books for sale; it’s about building a brand, establishing a loyal fan base, and maximising visibility in a competitive market. It offers financial stability and allows authors to showcase their versatility. For self-publishing authors, especially in platforms like KDP, the benefits of having multiple titles are even more pronounced, as it directly influences discoverability and sales potential.