About Spiffing Publishing.

Our Story

Spiffing Publishing has been created to change the conversations and conventions and around what publishing is. We offer a valuable and unique alternative to the gate-keeping of traditional publishing and improve on 'self-publishing' by orders of magnitude. We start with design acumen, move through logistics, print and fulfilment and then into brand-building and data-driven marketing. The result is a service with a true beginning, middle and end. We and our clients continue to evolve and define independent publishing.

Why Spiffing Publishing?

Our defining moment came very early in our development, catalysing a progressive ethos that would define how all of the teams at Spiffing approach collaboration with authors. It was the realisation that it is not good enough to simply offer commodified services at arm’s length; authors need qualitative solutions to qualitative questions, and their books require great individual care. We heard (and still hear) about many cases of poor treatment from publishing companies, many of whom are unresponsive and aloof and whose services are often homogenised and rudimentary. In addition, we are told of those who charge for services yet still take ownership and royalties out of the hands of the authors they represent. This is not true self-publishing, and in our view, is often unethical.

Bowler Hat

What makes Spiffing different?

At Spiffing, we always remain contactable, transparent, and willing to answer any question that may arise at any point. We never take a penny of author’s royalties, and we set them up with total ownership of their books and writing content. We are dedicated to building relationships with writers; we want them to succeed because their success is twinned with our success. This approach has been award-winning for us, and it affords us outstanding reviews; but perhaps above all, it has become the most effective way to ensure that our authors receive the very best chance of achievement, as well as helping them to enjoy their self-published journey.

The Spiffing team.

Stefan Proudfoot of SpiffingCovers

Managing Director

“Self-publishing has changed forever because independent authors are now hitting the market with style as well as substance. We’re raising eyebrows because we’re raising standards.”

With 35 years of experience in publishing, corporate design and marketing, Stefan has worked with many of the largest international publishing houses, including Harper Collins, Wiley New York, Zondervan and the Bible Society.

Over the past decade, his focus has switched from traditional to independent publishing. His obsession is with enabling self-publishers to attain the highest standards required to compete and succeed in a hard-fought book sales market.

Stefan's most recent article.

Creative Director

“We have no other task than to deliver progressive and world-class indie-publisher services to clients who expect the best.”

While his background is in corporate branding, design, and marketing, James's passion is and will always be books. He's worked with Madame Tussauds, The London Aquarium, Beauty Magazine, GSK, The Sun and many other known entities, but his work as co-creator of Spiffing Publishing has felt like a real homecoming since it is a confluence of his passion for literature and his skills in branding and theory. Underpinning all of his work is the intent to ensure a truly ethical service for authors and to work in a genuinely progressive way, engaging with clients in meaningful dialogue and consultation and providing a service with real-world value.

James' most recent article.

James Willis, Creative Director Spiffing Covers
Joe Hewes, Web & Digital at SpiffingCovers Ltd

Web & Digital Manager

“It is not just enough for things to look right; they must work right, too. We'll ensure that the digital logistics for your website and book sales are rock-solid.”

With a background in web design, e-commerce and traditional print design, Joe is at the digital heart of Spiffing Publishing. He works with the design teams and clients to create robust online author identities that weave seamlessly into social and selling sites, creating compelling and effective marketing platforms.

He's also expert at navigating the pitfalls of the online distribution network, helping indie-publishers to achieve maximum exposure for their titles while minimising complications.

Joe's most recent article.

Media Director

“It's a great privilege to be entrusted with the care of a manuscript which has been in development perhaps for years and to be tasked with shaping it into the best version of itself.”

Having the considerable responsibility of handling that most precious of assets, the author's manuscript, Chris and his team of highly experienced editors, proof-readers and ghostwriters are single-minded (in the way of all true wordsmiths) about creating written work which is as water-tight as is humanly possible. From romance to psychology, short stories to fantasy epics, there is no genre of written work he hasn't helped hone and shape like a true perfectionist, perhaps even pedant!

Chris Hancock
Lynette Proudfoot - Accounts Manager at SpiffingCovers

Accounts Manager

“In the past, self-publishing has often been regarded as substandard, but this sniffy perception is being changed through Spiffing perfection! Turning authors into professional publishers is our no.1 aim.”

An integral team member since Spiffing’s conception, Lynette oversees the day-to-day running of all accounts, often facilitating and coordinating between departments and clients to ensure the smooth running of current projects. Her love of all-things-books is unparalleled, and her passion to see self-publishers attain the very highest standards is infectious, not only for the Spiffing team but for all of the authors that she comes into contact with.